Working in community resources, it is important to cater your posts in order to attract your "target audience." For example, when I am trying to attract teens, it's imperative to use a tactic that they would engage in and staying up to date. These include new social media (Snapchat, Instagram) and hashtags. Catering to audiences is also present when community resources makes folders to bring to events. The formatting of the cover page is different for teachers than it is for students or school nurses. You should use the one that will capture your specific audience's attention.