Wednesday, February 14, 2018

Webinars


Being part of the Community Resources team means constantly updating the Bergen ResourceNet with community events, professional developments, or webinars. Webinars are basically information sessions offered through the Internet, which allows people to have more flexibility. Instead of worrying about traveling to the event, they can simply register online and log in when the webinar is going to begin. Even though I am continuously entering webinars into the system for a variety of topics, I also get the chance to log in and experience them for myself. Today's webinar was on the topic of reaching your target audience on Instagram. Being in community resources, I have found that it is very important in how you attempt to approach your audience. Whether it be school, families, or the children themselves, there are many ways to cater your information to each party. This webinar discussed how to find prime times to post about your business, as well as different ways to promote your business on Instagram (Instagram stories, Instagram posts, Instagram ads, Instagram live). We all think of Instagram as a way to give others insight into our own lives, but there are other paths for businesses to be taking. They know that their target audiences are on social media, so it only makes sense to broaden their business's horizons to become more tech-savvy.